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Is this you?

You need more clients but have lots of competitors.

Your marketing isn’t attracting enough of the right type of enquiries.

You spend too much time with prospects who haggle about the price, can’t make up their mind, or disappear.

Differentiation is a proven way to attract ideal clients and shorten the sales process.

But what is differentiation?

Differentiation doesn’t simply mean being different. It means being different from competitors in ways that clients value.

Example: A software agency differentiates by offering a unique service guarantee that clients love. The guarantee attracts enquiries and helps to convert enquiries into clients.

You too can create differentiators that attract clients.

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Differentiation makes marketing and sales more effective

When done well, differentiation leads to:

  • More enquiries
  • More clients
  • The ability to charge higher prices

Just a 10% improvement in these three areas will produce a 33% increase in revenue. The business case for greater differentiation is clear.

How we help you

We'll make your services so compelling, you may be able to raise your prices.

Together, we'll check for "hidden" differentiators and create new differentiators that make your firm more attractive to potential clients at two key moments:

  1. When they first hear about you
  2. When you're explaining your services and hoping they’ll become a client.

You'll acquire assets you can use to enhance your website, marketing, and proposals.

Learn more
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For service-driven teams

Accountants and bookkeepers
Consultants and coaches
Creative and marketing services
Engineers & architects
Financial advisors
HR & recruitment services
IT and software services
Law firms

FAQ

What does StandOUT Edge actually do?

We offer advice, workshops, and implementation support that help professional services to differentiate more clearly. 

How is StandOUT Edge different from a marketing agency?

We don't do marketing, but we'll help you create differentiators that can be used in marketing.

What is differentiation, and why is it important for my firm?

Differentiation is about making your firm stand out from the competition by offering unique value that resonates with your ideal clients.

It helps you attract clients, command higher prices, and build client loyalty.

Without differentiation, your firm will be treated as a commodity supplier and forced to competing on price, struggling to stand out in a crowded market.

How can differentiation help with client acquisition?

When your firm offers something distinct and valuable, prospects are more likely to notice you and choose your services over competitors. Differentiation allows you to speak directly to your ideal clients’ needs, ensuring your marketing and messaging resonate more effectively. This makes attracting new clients easier and more efficient.

What if my firm offers services that are similar to others in the market?

Even if your services seem similar to others, there are always ways to differentiate.

We work with you to identify "hidden" differentiators and create new differentiators.

Who do you work with?

We work with all types of consultancies, agencies, and expert-led services, ranging from solo to mid-sized firms.

What industries do you specialise in?

We work with all professional service industries, including consulting, tech, design, marketing, legal, accounting, and finance.

Is StandOUT Edge suitable for small teams or solo founders?

Yes!

Do you work with clients outside Australia and New Zealand?

Yes. While we currently focus on supporting firms in Australia and New Zealand, we are happy to work with clients in other regions.

Blog articles

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What excites me about differentiating professional services
By Dr Martin Puchert 23 April 2025

I see opportunities for deeper differentiation in every professional service business I encounter....

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The indecision problem: An opportunity to differentiate
By Dr Martin Puchert 30 April 2025

Over the last few months, I’ve analysed hundreds of professional service websites and noticed a...

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https://341651143.fs1.hubspotusercontent-na3.net/hubfs/341651143/tall%20green%20sky%20scraper%20among%20shorter%20buildings.jpg
Becoming the standout option will reshape your service business
By Dr Martin Puchert 22 May 2025

In a crowded market for services, excellence isn’t enough to win clients. You need to be seen as...

read more