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Based in Sydney, Australia

Supporting you remotely

woman looking tired at a messy desk

Not attracting enough of the right clients?

Competing in a crowded market is tough.

We’re here for you

We’ll work with you to differentiate your offering and messaging.

Subtle changes can make a big difference in how prospects see you.

We’ll help you come across as more distinctive, trustworthy, and appealing.

 

“We doubled our conversion rate.”

Alan Schouleur, CEO of website & marketing agency Outside the Box

smiling professional woman looking directly at us

To get started:

  1. Either book an Edge Checkup (here) or message us (here).

  2. We’ll discuss the options.

  3. You choose what to do next. No obligation.

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Our guarantee

If you don’t think our help was worth the investment, we’ll keep working until it is or refund you in full. The choice is yours.

Meet the founder

Hi, I'm Martin

I started this business because I know what it’s like to work in a competitive industry and struggle to be noticed.

Martin

For all professional services

Accountants and bookkeepers
Consultants and coaches
Creative and marketing services
Engineers & architects
Financial advisors
HR & recruitment services
IT and software services
Law firms

Articles

The indecision problem: An opportunity to differentiate
The indecision problem: An opportunity to differentiate
By Dr Martin Puchert

Over the last few months, I’ve analysed hundreds of professional service websites and noticed a...

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Becoming the standout option will reshape your service business
Becoming the standout option will reshape your service business
By Dr Martin Puchert

In a crowded market for services, excellence isn’t enough to win clients. You need to be seen as...

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What prospects are really thinking when they visit your site
What prospects are really thinking when they visit your site
By Dr Martin Puchert

Imagine someone just decided they need your type of service. They begin searching for providers,...

read more

Thanks to Gabriel Sepulveda on Unsplash for the photo of a rainbow lorikeet, a small Australian bird that stands out with its brilliant colours.