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Made for business owners & leaders

Competing in a crowded market?

Imagine if your services were so distinct that they caught the attention of ideal clients.

What if clients saw such value that price was less of an issue?

This can be your reality.

$1,750

Register your interest now. Be the first to find out when the masterclass opens to applications. Hear about special pre-launch offers.

Price is per module and includes GST. Currency is AUD.

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Introducing a unique masterclass

Learn to use differentiation to stand out and thrive in a crowded market.

Let your value do the selling.

How can differentiation help you?

Having clearly differentiated services will help you to:

  • Make your marketing more effective
  • Convert clients who value expertise over price
  • Confidently charge what you’re worth
  • Create a premium service
  • Increase client loyalty and referrals

How the masterclass works

This interactive remote program will connect you with leaders from different professional service sectors.

Through online workshops, mentoring, and real-world projects over a two-week period, you'll design changes that differentiate your services.

The goal is to get you to the implementation stage as efficiently as possible.

The masterclass brings together insights from multiple fields.

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Create a virtuous cycle

The power of the masterclass comes from creating a virtuous cycle that keeps reinforcing itself:

  • Start by differentiating your services.
  • This boosts the perceived value of your services.
  • Higher perceived value justifies premium pricing. Premium pricing gives you resources to invest in further differentiation, continuing the cycle of growth.
virtuous-cycle

The program

Module 1

Distinctive OFFERINGS
(Available now)

Module 2

Distinctive EXPERIENCES
(Coming soon)

Module 3

Distinctive NICHING
(Coming soon)

Module 4

Distinctive MESSAGING
(Coming soon)

Module 1: Distinctive OFFERINGS

What can you offer that makes you the obvious choice for prospects?

What you'll get from it

You will walk away with a unique high-value offering that converts more prospects.

Let your value be your selling point.

Return on investment
  • Convert more prospects with less time and energy.
  • Put the focus on value instead of price.
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Look at what's included!
  • Interactive workshops: Three half-day workshops over two weeks.
  • Unlimited mentoring: Two weeks of unlimited one-on-one mentoring.
  • Your own project: Design your own distinctive offering.
  • Networking during the masterclass with other business leaders.
  • Support after the masterclass ends though an exclusive Slack workspace for the StandOUT community. Ask questions, share progress, stay in touch.
  • Business award consultation: A one-on-one consultation with an awards specialist to build your reputation.

Complimentary learning resources:

  • A Kindle copy of the bestselling book that inspired this module.
  • A curated list of books and articles relevant to this module.
  • All slides shown in workshops.
Our guarantee

By the end of the module, you will have a ready-to-implement strategy for adding significant value to your business, otherwise we will keep working with you until you have one.

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"If you and your company don’t stand for something unique, you are dooming yourself to mediocrity" [1]

Fast-track your transformation

What's in each module?
  • Online workshops
  • Mentoring over 14-days
  • A project focused on part of your business
Outcomes
  • Convert more prospects
  • Create new IP
  • Generate fresh ideas
This is for you if...
  • You want to move quickly
  • You don't want to start a long-term engagement with a consultant or coach
  • You're interested in hearing how other industries deal with similar issues
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The power of differentiation

"Differentiation" means offering clients something valuable that competitors don't offer.

Differentiated businesses can command higher prices – price and differentiation go hand in hand [2].

Differentiation is the bedrock of most profitable strategies [3].

The sharper your differentiation, the stronger your advantage [4].  

Consider this: a former CEO & Chairman of Coca-Cola famously said,

"In real estate, it is all about location, location, location. In business, it is differentiate, differentiate, differentiate.” - Robert Guizetta

When a global giant like Coca-Cola emphasises differentiation, it’s wise to pay attention.

Yet, research published in Harvard Business Review reveals a major disconnect: 80% of executives believe their company is differentiated, but only 10% of their clients agree [5]. What would your clients say?

Register your interest

Be the first to find out when applications open for the cohort in July 2025.

Hear about pre-launch offers.

Reference List
  1. Lochhead, C., & Clancy, H. (2018). Niche Down: How to Become Legendary by Being Different (Kindle ed.). Lochhead Publishing.
  2. Williams, T. (2010). Positioning for professionals: How professional knowledge firms can differentiate their way to success. John Wiley & Sons.
  3. MacMillan, I. C., & McGrath, R. G. (1997). Discovering new points of differentiation. Harvard Business Review, 75(4), 133–145. Link
  4. Zook, C., & Allen, J. (2011, November). The great repeatable business model. Harvard Business Review. Link
  5. Allen, J. (2012). Living Differentiation. Harvard Business Review. Link