Common questions
What does StandOUT Edge actually do?
We help small expertise-based businesses create website content and sales funnels that build trust and turn more prospects into clients. Most of our clients work in crowded, highly competitive industries.
What exactly is an "expertise-based business"?
It’s a service business that uses expertise rather than physical labour to help clients. All professional service businesses are expertise-based.
What's a sales funnel?
A sales funnel captures leads and sends them a sequence of messages that guide them toward becoming clients. It runs automatically in the background, 24/7.
Who do you work with?
We work with all types of small consultancies, agencies, and expert-led services.
We focus on small businesses ranging in size from one to about 10 people. This includes both new and established businesses.
But you don’t have experience in my industry. How can you help?
The process we use applies to all professional services. You bring knowledge of your clients, services, and industry. We bring the process and experience. It is a collaboration, not a done-for-you service.
How involved do I need to be?
Think of this as a collaboration rather than a done-for-you service. We will need your input on your industry, business, and clients. The process cannot be completed without your involvement.
Do you work with clients outside Australia?
Yes. We're based in in Australia but support companies around the world.
Articles
Becoming the standout option will reshape your service business
In a crowded market for services, excellence isn’t enough to win clients. You need to be seen as...
What prospects are really thinking when they visit your site
Imagine someone just decided they need your type of service. They begin searching for providers,...
What does it mean to trust a business? The foundations of trust theory
What exactly do we mean when we say we trust a business or organisation?
The ABI model of trust
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